Amazon, Walmart, Target and Other Affiliate Programs Compared

by on October 6, 2014 · 5 comments

affiliate-marketing-comparison

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This week’s episode comes from email subscriber, Joe.
Joe asked if I could compare the Amazon associates affiliate program to the Walmart affiliate program, which I did and I also threw in eBay, Target, Best Buy and Home Depot for good measure!

Amazon Associates Affiliate Program

Amazon Associates Program Details

Average Commission Rate: Varies, but 4% is general starting rate for most items, 6% for Amazon Gift Cards

Cookie Length: 1 day default; Using add-to-cart feature of EasyAzon = 90 days

Affiliate Program:  In-house affiliate program

Payout Threshold: $10 for Amazon gift card or direct deposit payout; $100 for check, $15/check fee

Ebay Partner Network Affiliate Program

eBay Partner Network FAQ

Average Commission Rate:  Ebay’s program differs from Amazon, in that the commission is a percentage of the eBay fee that is charged to sellers.  They pay between 40-80% of the eBay fee, not the final sales price of the product.  You can also earn a bonus of 200% for bringing in new or re-activated customers to make a purchase.  Re-activated users would be someone that hasn’t made an eBay purchase in the last 12 months.

Cookie Length: For “Buy it Now” items, you will be compensated if a user makes a purchase within 24 hours. For “Bid” items where a bid is placed within 24 hours of the initial click, you are credited for winning auctions for up to 10 days, which is the maximum length that an auction can last.

Affiliate Program: In-house affiliate program

Payout Threshold: $25 payout threshold via either PayPal or direct deposit

Etsy Affiliate Program

Etsy Affiliate Program FAQ

Average Commission Rate: Minimum 4%

Cookie Length: 30 days

Affiliate Program: 3rd Party – Zanox/Affiliate Window

Payout Threshold: $20 payout threshold via direct deposit or check

Walmart Affiliate Program

Walmart Affiliate Program Details

Average Commission Rate: 1-4%

Cookie Length: 3 days

Affiliate Program:  3rd Party – LinkShare

Payout Threshold: $50 payment threshold for ACH and check payouts

Target Affiliate Program

Target Affiliate Program Details

Average Commission Rate: 2% for Electronics and Games; 5% for most other items; Baby care (wipes/diapers) & Gift Cards 0%

Cookie Length: 7 days

Affiliate Program: 3rd Party – Impact Radius

Payment Threshold: $25 payout threshold for ACH payment

Best Buy Affiliate Program

Best Buy Affiliate Program Details

Average Commission Rate: 1.7% Laptops/Tablets; 5% for Appliances and 6% for Musical Instruments

Cookie Length: 3 days

Affiliate Program:  3rd Party – LinkShare

Payout Threshold: $50 payment threshold for ACH and check payouts

Home Depot Affiliate Program

Home Depot Affiliate Program Details

Average Commission Rate: 3%; Custom blinds 5%

Cookie Length: 1 day

Affiliate Program: 3rd Party – Commission Junction

Payout Threshold: $50 ACH deposit; $100 check

How To Sell On Amazon

A popular alternative to being an affiliate, is to sell products on Amazon yourself. There are two popular training programs that I recommend for anyone wanting to get a bigger share of the profits, selling on Amazon directly.

The primary one that I recommend is the Proven Amazon Course by Jim Cockrum, the other is Amazon Bootcamp v2.0 by Jessica Larrew.

The Proven Amazon Course contains everything from where to find the best products to sell, how to get your own private label products created overseas, how to have Amazon fulfill all of your orders for you through their Fulfillment by Amazon program and even some info on how to sell on eBay as well.

They also have a private members only forum and Private Facebook group, staffed with moderators that are highly successful Amazon sellers themselves.

In Amazon Bootcamp v2.0, Jessica and Cliff Larrew show you how to sell on Amazon in an 8 module video training course, complete with a private FB group as well.

You can check out my review of both programs here.

Links Mentioned in the Podcast

Shop Amazon – If you find this site helpful and would like to say thanks, you can click the Shop Amazon link and at no additional cost to you, I would receive a commission for any purchases you make within a 24 hour period.  I sincerely thank you ahead of time!

Conclusion

With the holiday season just around the corner, hopefully this post/Podcast episode gave you some ideas to consider for affiliate programs.

Do you have experience with any of the affiliate programs mentioned above, good or bad, that you could share with us here? Please leave a comment below and let us know, thanks!

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{ 4 comments… read them below or add one }

Melissa October 6, 2014 at 10:14 am

Just to clarify – for which state allows amazon.com affiliates it’s not whether the state allows it, it is a matter of which states allow amazon.com to collect sales tax. If the state does not allow them to collect sales tax amazon.com does not allow affiliates in that state. This is rapidly changing – several states that weren’t allowed before have changed their laws and as soon as that happens the affiliate program opens up to residents in that state.

Read more here : http://problogschool.com/top-earning-pages-amazon-associates-program/

Actually I had it a bit backwards – it’s really amazon.com deciding to collect sales tax from NC residents, not the state allowing it (sorry, that didn’t even make sense, of course NC wants them to collect sales tax!)
Melissa recently posted..OMG I’m a Knitwear Designer!My Profile

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Chris October 6, 2014 at 12:55 pm

Thanks for the comment Melissa! Based on your response, I dug a little deeper and I now understand what the issue is.

It is called the Affiliate Nexus Tax. States argue that even if an online retailer (Amazon for example) doesn’t have a physical presence in their state, they claim having an affiliate in the state represents a physical presence for the business, because they are helping to sell the online retailers goods in their state. So once there is a physical presence established in the state, the state then says they can collect sales tax from these merchants because of the affiliate relationship. BS if you ask me.

The list of states where Amazon bans affiliates is listed in their Associates Agreement, item 2 for enrollment and it currently includes the following states:
Arkansas, Colorado, Maine, Missouri, or Rhode Island

For the latest info, here is the Amazon Associates Agreement:
https://affiliate-program.amazon.com/gp/associates/agreement/

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Melissa October 6, 2014 at 10:45 am

me again – sorry —

The only issue with Pretty Links is that some amazon.com affiliates have been banned using Pretty Links. The affiliate agreement prohibits cloaking links. In other words, the person who visits your site has to know you are an amazon.com affiliate and that by clicking the link you will be brought to amazon.com. There is some discussion whether Pretty Links is okay as long as you are clear about being an affiliate.

http://marketingwithsara.com/amazon/warning-to-all-affiliate-marketers

Just something to be aware of.

Great show – I didn’t know anything about Walmart/Target/Best Buy affiliate programs. Good to know!
Melissa recently posted..OMG I’m a Knitwear Designer!My Profile

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Chris October 6, 2014 at 1:07 pm

Very interesting, thanks for the additional comment/info Melissa.

I was unaware that there is a possible issue with shortening/cloaking links for Amazon. It was my understanding that as long as you have a site-wide affiliate disclaimer page, that should cover you in most cases.

I guess it’s not 100% clear, but always best to err on the side of caution and either leave them as standard links or identify them as such on the page where the links are located.

I have very few Amazon links on this site, only for the microphone that I recommend/use for my Podcast, so it was easy enough for me to switch those over.

An added bonus, using EasyAzon provides the enhanced image preview for my links, as well as listing current prices as well, so they look better that way anyhow! 😉

It is weird though, I understand why Amazon prefers link standardization, but most other affiliate programs recommend the use of link shortening techniques.

Either way, Pretty Link is still an essential tool for any online adventurer to have in their virtual tool chest.

Thanks again and glad you liked the show!
Chris recently posted..7 Simple SEO Tips To Get Your Content Ranking My Profile

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