Reference items mentioned on the show:
UPDATE: Check out this post from Spencer at Niche Pursuits that just came out today, showing a huge Google penalty for him and Perrin on multiple sites, most likely a result of using some Gray/Black Hat SEO tactics, specifically Private Blog Networks (PBNs) for backlinks. In the post he says he is done with Private Blog Networks forever.
Wow, very timely and a very dramatic hit for those guys. I immediately went over to my Webmaster tools account and did not have any messages or drops in traffic to report. Perfect example of the risk you run when straying too far from the White Hat side of things.
Plugin / Tool of the Week
You are of course under no obligation to go through my link, but if you do I sincerely thank you ahead of time!
Were you curious about what this White/Gray/Black Hat SEO stuff was all about? Are there things you are doing, or thinking about doing, that you are concerned might fall into the Gray/Black hat category? Drop a comment below and let us know!